It’s easy to write an article and put it up on the Internet. While that is encouraging for up and coming writers, it’s also a sure-fire way for more garbage to find an audience than can be done via traditional print media. All anyone needs is a computer and web access, and presto! Suddenly, everyone’s a writer! But fear not, o aficionado of non-crappy prose. Google authorship is here to help curtail the flow of trash!
Keeping It Real
By establishing Google authorship, writers link their articles from other sources (such as their blogs) to their Google Plus profile page. This shows Google and online readers that your material comes from a reliable source, an actual author, as opposed to junk articles generated by spammers.
The last thing you want is to be confused with some kind of spambot or other cheesey cookie-cutter content creator (try saying that three times fast!). When people see your name attached to an article, they need to be assured that what they read is genuine, awesome, genuinely awesome, and speaking of which…
Increased Visibility, The Incentive To Do Better
It is said that “character is what you are when no one’s looking”. Well, that’s true. But on the other hand, it can be argued that when everyone’s looking, you get fired up to give your best performance. Really now. Which makes you more eager to hit one out of the park, content-wise? The idea that no one knows (or cares) who you are, and thus no one sees your stuff, or the knowledge that people are following your posts and visiting your site, eagerly awaiting the next installment of deathless prose to emanate from your brain?
Google Plus lets you establish a stronger web presence, and a better showing on search results. By doing that, you’re less inclined to just cough up something and instead really put some time and effort into what you’re posting. The result? Less garbage, more readable content. Because let’s face it; at one time or another we all get lazy.
So, What To Do?
If you don’t have a Google Plus account and home page yet, get one. Fill out the profile, and link your sites to the page, and vice versa. You can even link your profiles from other social media (e.g. Facebook) to your Google Plus profile. Add other members to your circles, and start getting known! Link your articles and blogs to your page. Here’s a flowchart to walk you through the process.
By using the Google Plus model, writers’ content stands out and their reputations are solidified as exposure grows. This is a crucial part of online reputation management. Readers find their choices of online content narrowed a little more and made more manageable. The articles written by authors with solid reputations will rise to the top of searches while the crap sinks down into the dark depths where it belongs. And, of course, the sites that host your awesome stuff will benefit, since traffic will be driven there thanks to your solid reputation and search engine optimization. So yes, everybody wins.
Get moving, and in time, when people see your name, they’ll think “popular writer of entertaining articles”, and not “sketchy lapdog of spammer overlords”.
John Terra has been freelancing since 1985, and his work has appeared in diverse places like Inc Magazine, Computer Shopper, The Nashua Telegraph, and numerous online sites. An uber-geek and old school gamer, he’s also done extensive freelancing for role-playing games systems like Dungeons and Dragons , Star Wars, and others. John lives with his wife and three cats in Nashua NH.
GooglePlus1: “Here’s another batch of quality Internet articles!”
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