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Facebook Updates Become Nodates

Though most of you won’t ever notice, but Facebook is removing yet another feature from Fan Pages. You will no longer have the ability to update your fans via email. I am sure many of you are saying, wait! I had the ability to email my fans? Well, yes you did.  It was possible to send an email updating all of your fans about events or happenings on the page.  You could even target these updates based on location or gender.

But you are probably asking yourself why you have never received one of these updates? Well, it is likely that you have and did not know it. When Facebook updated their email service, they created their version of a spam box. It is a file on your email called “Other” this is where Facebook puts any email that it thinks is likely spam or unwanted. Of course this means any email from a fan page. They only way around emails not being filtered into this other box was to go into your email, open up a message and then move it to your “messages” box. Of course non of us ever did that. In fact, most of us never even go into the other box.  Writing this post promoted me to go into it for the first time in over 6 months.

Since all fan page emails get shoved into other as soon as it is sent, Facebook has decided to remove the option entirely. Often times when a big update goes through, like Facebook email, certain things don’t function the way they were anticipated. Though Facebook wants people to use their network as a primary email address, most people are not. Very few people look at Facebook as a way to communicate with people not on the social network, and they definitely do not view it as a replacement for their primary email address. So the spam filter is under utilized and generally ignored.

They will be removing the update fan option on September 30th. So there is still time to send emails that no one will see.

Unlike v. Dislike on Facebook

Unlike button on facebookPeople have been screaming for an “anti-like” button on Facebook since the like button came out. There is even a “Dislike” Button page on Facebook, trying to persuade the seemingly uninfluenceable Facebook design team to incorporate a feature that users really want. Well after YEARS of yelling and actually typing “dislike” in people’s comment boxes (because no one can really click “like” when someone is sick or their life has taken a bad turn), the Facebook team has responded.

Of course, in classic Facebook style, they are not really responding to what people asked for. Of course they could not use “dislike”, the same word that the entirety of the Facebook community has been using.  They had to come up with their own term, inevitably a little grammatically incorrect: “unlike“.

Dislike v. Unlike

  • dislike is what everyone wanted; unlike is what everyone got
  • dislike is a way to say you do not like an update or a post; unlike is a way to no longer like a page
  • dislike does not require that you ever liked something; unlike requires that you once liked it
  • dislike says you don’t like one post from one person; unlike is a complete breakup
  • dislike still doesn’t exist; unlike is still hidden and hard to find

Unlike is the new bold statement in your social media activity.  Previously, if someone was posting too much in your newsfeed, you could “x” out of the post and choose to hide that post from view. It is the passive-aggressive way of saying you don’t like something but are not ready to commit to deleting your affiliation with that page.

Unliking is a complete breakup.  Before, you had to actually go to the page, scroll down to the bottom of the left side menu and click unlike.  Now you can just “x” out of a post by that page and chose unlike and Facebook will ask you if you want to remove the post and unlike the page.  In relationship terms, previously you had to go to your girlfriend’s house, sit down, look in her eyes and tell her you don’t want to see her anymore.  The new feature is the equivalent of breaking it off by changing your relationship status.

So the Facebook team almost answered the dreams and desires of the Facebook community, but in reality it did not.  We can now unlike pages more easily, but still we’re ultimately looking for the great “dislike” option.