In a bid by MySpace to become relevant again, they may be able to accomplish this by joining forces with the very network that made them obsolete. MySpace and Facebook announced last week that they were deepening their connection by integrating Facebook Connect to MySpace.
Integrating Facebook Connect means that MySpace users will be able to login to MySpace accounts using their Facebook login. But why would you want to do this?
Essentially what this is doing is mushing the two sites together, creating a cross-platform relationship. Your likes and interests from Facebook will be imported into MySpace, encouraging MySpacers to engage in ways that extend beyond music and movies.
MySpace only has 100 million users, compared to the 500 million that Facebook has. So this will be an obvious benefit for MySpace. However, this gives Facebook users a more art-friendly space for integrating their profiles.
MySpace has maintained a stronghold over Facebook in only one area, and that is music. It is a much better place for musicians to showcase their work. Of course this means that Facebook users are missing out on the music scene. This collaboration will help reduce that gap in the social network experience.
The integration will also widen advertising opportunities.
The big change in engagement on both platforms is the integration of the “like” button to MySpace. People will now be able to like MySpace pages and have that appear on their Facebook newsfeed.
The integration may also allow people to compartmentalize their interests. Facebook can be for socializing and MySpace for the more artistic entertainment, movies and music.
So if you have a business page that would benefit from multi-media integration, then adding MySpace to your Facebook experience might just broaden your network.