Part 2 of SEO and Visitor Engagement..(Read Part 1)
Safe Ways to Increase Your Search Presence
The recent Panda and Penguin updates at Google have wreaked havoc among webmasters. Nobody knows for sure what works and what doesn’t work. Some SERPs are dominated by low quality websites while thousands of high quality websites have been banished. This has all created a climate in which webmasters are afraid to make big moves.
The good news is that not all hope is lost. It is still entirely possible to build backlinks and rank well for keywords. The key is to do it the old-fashioned natural way. Buying links in bulk does not work like it used to. In fact, bulk link buying is more likely to hurt your website than it is to help.
You might already know the basics of natural SEO, but let’s mention them again:
- Produce fresh, original content and add new posts frequently
- Make your website worth linking to
- Contribute guest posts to other quality websites
- Issue press releases that actually contain news
- Fresh Content
Fresh content is always a good thing. Google likes websites that are updated frequently and your websites has more pages that can rank for long tail keywords. The more pages your website has, the more traffic it gets.
Big Caveat: Do not add new content for the sake of adding new content. Every piece of content you add should serve a real purpose. A million pages on your website will do absolutely nothing if you get pegged as a content farm. Take your time to write every page with a purpose and to engage your visitors.
Make Your Website Worth Linking To
The whole first half of this page basically addressed this point. You make your website worth linking to by engaging the visitor. Useful websites receive links. There is no better SEO strategy than to build a website that people think is awesome.
This is the most important part of building a successful website. A truly useful resource will sustain itself for years. Cheap websites that rely on SEO and new visitors do not last. They do not retain readers and they die as soon as the algorithm boots them off the first page. Make a website that people remember and want to link to.
Webmasters have been abusing press releases for years now and Google knows it. As a result, the typical press release doesn’t do a whole lot of good. But, that doesn’t mean press releases are dead.
Find newsworthy content and issue press releases that are actually worthy of their own stories. For example, don’t waste your time with press releases that talk about the awesome new website you just opened. Take a survey, collect data and issue a press release that provides a unique look at an interesting subject.
Don’t look at press releases as a “gimme links now” SEO tactic. Your press releases need to give more than they take. Mention your own website in there somewhere, but don’t focus everything on your website. Give the journalists out there real news that they can use in their own stories. This gives your press release the maximum potential to get picked up by major news outlets.
This type of press release is a perfect example of balancing SEO and visitor engagement. You are giving people something they want, while also getting something you want. The old days of just taking, taking, taking are gone. You have to produce stuff that people really want to see.
The same thing also goes for guest posting. Guest posting is still a great way to build links to your site and make connections with other people. Look for high quality websites that produce real content and approach those webmasters with ideas of your own. Do not write for websites that obviously sell links or websites in which almost every new post is a guest post.
Make sure to make your guest posts as valuable as possible. The better your guest post is for that other person, the better it is to you. Make your guest posts so great that they get their own links. This will not only give you more link juice, but it will give you greater recognition as an author. You would be surprised at what kind of a name you can make for yourself with the help of guest posting.
About the Author: Wes Burns is a full time freelance writer and student of SEO. He values old fashioned, high-quality content over the latest link building gimmicks. His latest project is an online storage website located at OnlineFileStorage.com.