Are you verified on Twitter? Does it matter? Is it important?
For some people getting verified on Twitter is extremely important. Twitter verification is essentially a big blue check mark that says you are the real deal! It is Twitter’s way of establishing authenticity behind a well know and public persona. It is used for public figures, ie. politicians, celebrities, rock stars, etc.
The reason why this is important is because your name is important, especially if you are a public figure. Issues that people have in getting verified, and why it is important, are someone already claimed your name and won’t give it up, they are not doing anything with it, just cyber-squatting. Maybe they claimed your name to spam. Maybe they are just posing as you.
Your name is a brand. You have worked hard at getting name recognition and you should be able to reap the rewards, not some random person in cyber-space who doesn’t know you from Adam. What is even worse than someone squatting on your name is if they are spamming or misrepresenting you. Are they damaging the good name you have built? This is, of course, why Twitter started verifying to begin with. But many people have difficulty in getting verified, or getting Twitter to help them resolve issues of cyber-squatting or spam/misrepresentation. In fact less than 2% of Twitter users are verified, and there are way more public figures than 2%.
However, Twitter is no longer verifying accounts. Since the change to New Twitter, many verified accounts have even lost their prized check mark. Though support@twitter does say they are restoring them to their rightful owners.
The change to new twitter seems to come with the promise of a change to the verification system. Apparently the verification system was in its beta form and Twitter will be rolling out a new and improved system. Maybe this new verification system will make it easier to get verified.
You worked hard for name recognition and deserve to have that little blue check mark!