Blogs can be a source for – or a source of – inspiration. Blog writing is something we come to in many different ways. Some people write out of a deep interest in a topic; they have a passion about a subject that they want to share with others. Others have expertise they want to pass on. Some people do it out of professional intrigue or professional necessity. The reasons for blog writing can be as varied the topics covered.
Regardless of the reason for writing, sharing is one of the key elements that unites bloggers. One of the things they most want is for others to read it. We all want to acquire an audience.
There are various ways to promote our blogs, drive traffic, and build revenue and subscribers. But before you can focus on these things you have to face some primary technical questions – like how often are you going to post?
How often can you write on your topic? How frequently can you find sufficient inspiration?
Is once a week enough? Twice? Three times? What about daily? Oh my god, daily! Yowza. Let’s not even talk about the nuts who post twice daily (ahem…Chris Brogan)
If your goal is to drive traffic to your site, then Brogan summed it up nicely when he said, “the more you post, the more traffic you get.”
So now you are blogging three times a week, or maybe you have even gone hell bent for leather and are blogging daily. So how do you do it? How do you find motivation? How do you find your topics?
- Read other people’s blogs!
This is one of the best ways to find inspiration. See what other people are writing about; perhaps respond to what they have written.
- Read the news
Many of us don’t actually blog about mainstream news, so what is the news in your industry? You probably have thoughts and opinions on trending topics. Share your opinion. Stop worrying if people agree with you, or if you are right or wrong. Put your thoughts out there, and then if the response you get changes your point of view, well then you have another post topic!
- Follow Twitter
Twitter is a beacon of discussion. What are people talking about? How are people interacting? Twitter is ripe with inspiration seeded in the conversations. If you pay attention to what people are talking about you will see what people are interested in…write about that!
- Watch a movie
Sure, it is a great form of procrastination, but if you are feeling stagnated then challenge yourself with a movie. Watch a great and notable title and see how you can apply your writing to that movie. Integrate buzz words from your industry into movie liners. Have fun with it!
- Just start writing
Occasionally we are just blocked. Blocked for words, topics, creativity. Sometimes sitting down and just typing whatever comes to your mind will lead you into something. Think of it as an active meditation. Just write what comes, no matter how goofy or nonsensical. Many times finding inspiration is a matter of discipline, which may means committing to writing even when you can’t think of anything to write.
The more you write the easier it will become. When you first ramp up your frequency it can seem really daunting. But the old adage is true; the more you write the more you will be able to write. If you focus, the inspiration will come!
What inspires you? Tell me about it!