Are you wondering why you should not syndicate your blog on Facebook? Isn’t it easier to have your blog automatically post an update to your Facebook page? Isn’t it easier to not have to go onto Facebook and post the link yourself? Of course it is. However, if it is important to you that people see your blog post, then you will say no to syndication.
I can give you lots of technical jargon that will tell you why you should not syndicate. Things having to do with News Feed Optimization and the algorithm that will prevent your content from making it onto the news feed. But there is really no better way to understand why you shouldn’t do this than to see it with your own eyes.
This post was taken directly from the newsfeed. You will notice that right underneath the post it says “12 more posts from NetworkedBlogs. You might think that this is 12 more stories from that same person. You would be wrong. These are 12 more stories from 12 different people and pages, they just all happen to be syndicated through NetworkedBlogs.
The NetworkedBlog application is a great application for managing your syndication and your RSS subscriptions through Facebook. It is also a good way to learn about other blogs. However, Facebook discriminates against syndication in any form. So if you are syndicating then you will be lumped into posts such as the one featured above. What this simply means is that many people will never see your blog post because it is being lumped in with many others, if it is even making it onto the newsfeed at all.
Long story short, if you really want to get people to read your posts and be alerted when you have posted a new one, don’t syndicate. Just go on to Facebook and post the link by hand.