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12 more posts like this- the reason your blog is not seen on Facebook

Are you wondering why you should not syndicate your blog on Facebook? Isn’t it easier to have your blog automatically post an update to your Facebook page? Isn’t it easier to not have to go onto Facebook and post the link yourself? Of course it is. However, if it is important to you that people see your blog post, then you will say no to syndication.

I can give you lots of technical jargon that will tell you why you should not syndicate. Things having to do with News Feed Optimization and the algorithm that will prevent your content from making it onto the news feed. But there is really no better way to understand why you shouldn’t do this than to see it with your own eyes.

This post was taken directly from the newsfeed. You will notice that right underneath the post it says “12 more posts from NetworkedBlogs. You might think that this is 12 more stories from that same person. You would be wrong. These are 12 more stories from 12 different people and pages, they just all happen to be syndicated through NetworkedBlogs.

The NetworkedBlog application is a great application for managing your syndication and your RSS subscriptions through Facebook. It is also a good way to learn about other blogs. However, Facebook discriminates against syndication in any form. So if you are syndicating then you will be lumped into posts such as the one featured above. What this simply means is that many people will never see your blog post because it is being lumped in with many others, if it is even making it onto the newsfeed at all.

Long story short, if you really want to get people to read your posts and be alerted when you have posted a new one, don’t syndicate. Just go on to Facebook and post the link by hand.

Facebook Pages vs. Groups

classic painting from the end of Rocky III called Rocky vs. Apollo

Rocky vs. Apollo

Here is a list of differences between Facebook groups and pages.

Groups

  • In menu bar on your home page
    You can easily access your groups and see if there have been any updates.
  • Privacy Settings
    You can choose if you want your group to be completely private, moderately private or completely public.
  • Ads
    You can create ads for your group.
  • Encourages engagement
    By letting members know when people post, either through email or the notifications number next to your group name on the menu, it encourages them to see what the new activity is.  The comments section acts as a message board and encourages discussion.
  • no NFO
    Groups bypass NFO because they are on your menu bar, showing if there have been updates. Though group updates come through on your newsfeed, they are not dependent on it to distribute updates.
  • Member Settings
    Members can choose their user setting for the group. You can choose what updates you receive, if you want group chat messages, if you even want the group in your navigation menu. You have control over your group experience.

Pages

  • On your profile menu bar under “Likes”
    This does not show updates and most people don’t know how to find the pages they like.
  • No Privacy Settings
    Pages are public. The only privacy you can implement is if people are allowed to write on your wall.
  • Ads
    You can create ads for your page.
  • Encourages engagement?
    If you post updates that ask for interaction, then your page will encourage engagement. But the page setup itself does not.  Your fans do not know about an update unless they see it on their wall or check the page itself.
  • NFO
    Pages are dependent on the newsfeed for distributing information. So if you do not have good NFO, your updates might not even be seen.
  • No member settings
    The only control you have over the information you receive from a page is if you hide the posts in a newsfeed, or if you unlike the page.

Ultimately, groups and pages serve different purposes.  Before, pages were the default choice because groups were not very effective and honestly seemed more like a page with a few features that were arguably more cumbersome than valuable.  The new group features allow people a different set of options that genuinely add value to usability.

Unlike v. Dislike on Facebook

Unlike button on facebookPeople have been screaming for an “anti-like” button on Facebook since the like button came out. There is even a “Dislike” Button page on Facebook, trying to persuade the seemingly uninfluenceable Facebook design team to incorporate a feature that users really want. Well after YEARS of yelling and actually typing “dislike” in people’s comment boxes (because no one can really click “like” when someone is sick or their life has taken a bad turn), the Facebook team has responded.

Of course, in classic Facebook style, they are not really responding to what people asked for. Of course they could not use “dislike”, the same word that the entirety of the Facebook community has been using.  They had to come up with their own term, inevitably a little grammatically incorrect: “unlike“.

Dislike v. Unlike

  • dislike is what everyone wanted; unlike is what everyone got
  • dislike is a way to say you do not like an update or a post; unlike is a way to no longer like a page
  • dislike does not require that you ever liked something; unlike requires that you once liked it
  • dislike says you don’t like one post from one person; unlike is a complete breakup
  • dislike still doesn’t exist; unlike is still hidden and hard to find

Unlike is the new bold statement in your social media activity.  Previously, if someone was posting too much in your newsfeed, you could “x” out of the post and choose to hide that post from view. It is the passive-aggressive way of saying you don’t like something but are not ready to commit to deleting your affiliation with that page.

Unliking is a complete breakup.  Before, you had to actually go to the page, scroll down to the bottom of the left side menu and click unlike.  Now you can just “x” out of a post by that page and chose unlike and Facebook will ask you if you want to remove the post and unlike the page.  In relationship terms, previously you had to go to your girlfriend’s house, sit down, look in her eyes and tell her you don’t want to see her anymore.  The new feature is the equivalent of breaking it off by changing your relationship status.

So the Facebook team almost answered the dreams and desires of the Facebook community, but in reality it did not.  We can now unlike pages more easily, but still we’re ultimately looking for the great “dislike” option.