Facebook tried and failed in gaining market share in the geolocating social networking. But the people have spoken and no one is using Facebook Places. In the next round of updates to the mobile app, Facebook will be eliminating the location check in feature.
Roughly only 6% of the Facebook population used the tool. Though some people might be sad about the change, Foursquare is definitely not one of them. In fact, it looks like Foursquare will likely win the geolocational social network race. They have become the number one geolocation check in social site. More businesses are integrating it into their overall social media strategy. Plus, because they integrate with Facebook and Twitter, it makes the network more useful for both users.
Though this will not likely affect most people in their social media activity, what it does show is that it is unlikely that any social network will be a one stop shop. Facebook has been working towards cornering the social market, and though they maintain the largest market share for social networks, they have not been able to corner the market in all social media needs.