Goolgle+ announced today that they are offering pages for business. This is answering a long standing question, when with Google+ be business friendly. Well, they had been promising the eventual advent of their business Pages, and the day has finally come!…well kind of.
The pages roll out is just that, a roll out. So not everyone can make a page yet. When will everyone be allowed? Good question. Unfortunately I don’t have the answer to that. So though they are not focusing on the exclusivity of the original “invite only” launch, they are likely only giving the “star players” the first shot at the new Page.
As a user of Google+ you will be able to to add pages to you circles. It seems that the pages will be much like the Facebook Pages we are all accustomed to. But one distinct edge the pages have will be the indexing. Google will be immediately indexing any business page. This means that when you create a page you are immediately getting an SEO boost to your page. Additionally when you type in a business name, if you add a + sign before the name it will pull of the Plus page for that business. So type in + SM Cubed Consulting and you will find my business page.
Is the + search a step forward in the next generation of SEO? Maybe it is. It does make me wonder if this will be a change in the Boolean search that traditional search engine algorithm have been rooted in. (In my mind I see lovers of Library Science heads exploding)
The questions that arise are based in the experience from pages on Facebook. Will you be able to pursue fans or are we reliant on fans finding pages, like in Facebook? Will this essentially be simply duplicate content? Is there a point to have both?