What could be bigger than Black Friday? Cyber Monday. This has been the Internet’s alternative to the biggest shopping day of the year. However, the popularity and reach of social media has the potential to really make Cyber Monday a huge selling phenomenon.
From a business perspective this is an excellent way to work on your social media efficacy.
Promote your promotions!
Use your upcoming deals as a way to grow your network.
Tell people to spread the word. Use growth benchmarks to give special secret deals, like “When I hit 500 fans I will give away a ….”
On Monday, offer special deals that are only available on Facebook and Twitter.
Post deals constantly throughout the day.
This will encourage people to stay tuned to your updates. You can even schedule these tweets so they keep coming on a regular basis and you can focus on engaging with your new and massively growing network!
Set up an auto-DM
Create a one day direct message that sends a promo code to new followers….and promote the fact that you are doing this.
Tell your followers that you will do a special giveaway to the people who retweet your offers.
Get people to blog about you
Tell people if they blog about your deals and your business that you will give them a special deal or promo code that will last beyond Cyber Monday. This way you carry your promotions longer. You can even promote that between your Cyber Monday promotions on Monday!