A few weeks ago Facebook announced that they were going to upgrade Insights to be real time. However, not only have insights not been in real time they have been running behind. Normally insights runs 2 days behind, however since January they have been running behind by 4 days on average.
For most people a delay of 4 days is not that big of a deal. However, if you are someone who is interested in your analytics, 4 days is frustrating. I’d like to say that the only problem with insights is that it is 4 days behind. Unfortunately it isn’t. There is a lot of data missing from insights. So not only is the data behind by nearly a work week but it is missing the information that you need to be able to get a good detailed picture of what is going on with your page.
4 days behind is something that we can deal with because that information will eventually be provided. However the missing analytics will not. So our real time insights are not only not real time but they are full of holes.