Happy Boxing Day!

Today is Boxing Day! Which means that there are sales on and off-line! Do you want to make sure you are taking advantage of them?

Often times retailers will post their sales online. They will let their fans and followers know of any upcoming events. But beyond that, there are often social media based sales that are only available to people who saw them on Twitter or Facebook. This is why it is a great idea to check your networks to see what is out there.

1. Look on Facebook to see if any of your favorite stores are offering sales

2. Search Twitter to look for sales. You can also see if your friends have shared any sales specials.

3. Check into any store you go to on Foursquare to check if there is a check in special. You can also turn on notifications so as you walk, or drive around, any specials will give you push notifications on your phone.

An offline way to barter a deal is to tell a store owner that you learned about their sale from their post on Facebook/Twitter (if this is true), especially if it is a small local business. By telling them this, you can sometimes earn yourself an extra 5% off your purchase. Plus store owners love to know that you saw their post on a social network.

If you are Canadian (Australian, New Zealander, or British) then you are very familiar with Boxing Day. If you are not, then you might be thinking it is a day for people to box. Well, not quite. Boxing day is the day after Christmas. It is mostly recognized as a day for returning your boxes, aka gifts, that you got on Christmas. It is a huge day for shopping and for after Christmas clearance sales. For some merchants it is the biggest shopping day of the year. Even bigger than Black Friday!

In the U.S. Boxing Day is mainly known as the day after Christmas. Though it doesn’t have any special titles, it does still have all the amazing after Christmas sales. Online is no exception to that. Social media can pay a huge part in building your Boxing Day sales both on and off-line.

1. FourSquare
Create a check in deal, or special, for your location so when people come to your store they can get a special, like 10% off, when they come to your store and check in. You can also tell people about the upcoming special on your other social networks, like Twitter or Facebook.

2. Promote on Facebook
Post about any upcoming sales events on your Facebook Page to help spread the word and build the excitement.

3. Facebook Ad
Create a interest or geo-targeted ad on Facebook. Through the targeting options, you can do very specific targeting for your ads. This will increase the effectiveness of their reach.

4. Twitter
Tweet about any upcoming sales events. Set up tweets to go out through out the day so all your followers get a chance to see the news. Also make sure to use relevant hashtags to help people find your tweets easier.