Social media did not start with the invention of Facebook and Twitter. In fact, social media was around prior to the invention of the Internet. The terms emotional connection, engagement and relationships are pillars of success, providing brand value. In order to be a major player in the world of social media, you must realize a strong social media campaign management strategy is not only smart business sense; it is a necessity to maintain your overall Internet relevance. The 5 percent growth of social media spending over the past year seems a very real endorsement.
The trick is to capitalize on your strategies and eventually create your own social media voice—something your customers will hear load and clear. Incorporating a strong social media campaign into your already successful business is not a task to be taken lightly. If you do, you are not true to your brand. So with that said, how do you accomplish an effective social media strategy?
Businesses do not just use Facebook and Twitter to embrace social media and interact with your client base. In order to fully enhance a customer experience and promote your brand, companies need to utilize traditional marketing strategies such as mobile technologies and email communication. With multiple-channel integration, you have the ability to track customer trends in one easy format.
When you think of relation-based integration, thoughts of growth should cross your mind. Since businesses can’t predict the future of the customer-base, you need to incorporate a strategy that acts as a so-called “roadmap” for success. Learn and manage the communication of your customer. Listen to what they tell you. They’re the ones driving your overall profitability.
How do you market your brand? If your business strategy is based upon profitability alone, you are going to undoubtedly fail. The key social media strategy needed is one that solely focuses on your customer. What are your customers likes and dislike? What is the demographic? Moreover, what is your target audience? Knowing and understanding your customer leads, not only to a happy customer, but also to a business that continues to grow.
Social media is a 24 hour a day, 7 day a week machine. When you leave for the day, your social media presence should not clock out. As an online brand, you must pay close attention to trends, habits and communication of your customer. Create a strategy that is not only focused on the needs of your customers, but also to the particular lifestyles they keep. An automated service, similar to cloud computing, allows you to leave the office setting and still promote the brand when you are not in the office.
There isn’t a time throughout the day customers don’t have the ability to check on their favorite brands. If you’re the business in question, how do your check on the satisfaction level of your customer base? You have to rely on real-time metrics. This strategy allows companies to track results of customer/business communication to better serve the customer as well as increase brand value.
When the lights are turned off for the day, your business continues to run, similar to a well-oiled machine. An effective social media strategy involves Multiple-channel Integration, Relation-based Integration, Customer-focused Marketing, Automated Services and Real-time Metrics. Utilizing these pillars of success will ensure success. So at the end of the day, where does your success lie?