There’s nothing worse than spending hours browsing through an online store, finally finding exactly what you want, then getting bogged down in a poorly designed, convoluted checkout.
Either you have to load about 12 pages just to buy one tiny teeny little thing, or they want you to open an “account” that for some mysterious reason requires you to enter in all of your personal information from birth to the current day, or they require your first born child – just to order a stupid headband, or whatever it is that you’re shopping for.
Bad checkouts can make you want to throw your laptop through the window, jump in the car, and head down to the mall. In fact, 63% of online sales are thwarted during the checkout process — probably because shoppers are so irritated that they just give up.
Luckily, not all online retailers are that bad! Some have even figured out that a smooth, quick and easy to navigate checkout might just, you know, be good customer service or whatever.
If you’re sick of writing your autobiography when you just want to enter in that 20% off promo code, pay with your Paypal account and get it over with already, check out these outstanding e-commerce sites. They’re all known for their user-friendly checkouts and are virtually guaranteed to help you keep on avoiding the mall for as long as is humanly possible.
- Busted Tees
- Loop 18
Amazon is known for its user-friendliness, from browsing to checkout. Users have the option of setting up an account; if they opt in, the process is quick, easy and doesn’t require a notarized copy of your birth certificate. Plus, every time you buy something in the future, your information is accessible in a single keystroke. Amazon literally provides a one-click shopping experience.
Though Target.com requires registration, its easy, non-intrusive registration process stands out. Instead of requiring lots of forms to fill out during the shopping process – otherwise known as annoying barriers to browsing – the Target site doesn’t make you create an account until checkout. Once your account is created, you can just sign in and get to shopping.
It may not be a household name, but Busted Tees – an online retailed of quirky tee shirts and eclectic gifts – has the right idea when it comes to checkout. Consumers can choose to create an account or not. The registration process is quick and easy; once you’re done, you’re linked directly to your Paypal account to simplify the process. Plus, if you sign up for the Busted Tees e-newsletter, they’ll send you a promo code every now and then that deliver significant discounts.
Loop 18 exemplifies one-stop shopping – with a one-stop checkout. This retailer’s site allows shoppers to browse through six stores at once – like Sonsi, Lane Bryant, Cacique and Fashion Bug – and pay at all of them through a single checkout. Plus, there aren’t any surprises when it comes to shipping charges; they’re clearly defined on the home page. And, if you choose to register, you can checkout with a single click.
So don’t despair: Many online retailers are discovering that customers simply want to buy their stuff and get on with their day. In fact, one study showed that a majority of websites are working on increased transparency and ease, an emphasis that should manifest in a greater number of user-friendly, easily navigated and quick checkouts.