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You are talking but no one is listening: Understand your audience

a 1950's movie audience wearing 3D glasses

Understanding your audience is an important part of marketing strategy.  Who are they? What are their age ranges?  Are they predominantly male or female? Unfortunately, you can know everything about the demographics of your audience and still not reach them. An important factor that is often overlooked is: when are they active?

Knowing when your audience is online is important for a number of reasons:

1.  If you want to be sure your target audience is reading your posts, then you want to make sure you are posting when they are online.

2. Posting relevant content at relevant times shows them that you are part of the group, participating in the conversation, rather than someone from the outside trying to broadcast information

3. Work smart not hard.  If you don’t get traffic on the weekends, stop posting on the weekends.

People are always trying to figure out how to drive more traffic.  The best way to do this is to thoroughly understand your audience.  By knowing when they are likely to be most active you can optimize your time by using it effectively.

There is no shortcut for this.  You can read all the stats you want and see when people tweet the most, and what days are best to post to your blog.  Ultimately every audience is unique.  What works for one person might not work for you.  Keep track of your stats, watch your traffic, monitor your engagement.  Pay attention to when your audience is paying attention.  Once you know them it will be easier to get them to know you.