web analytics

The Gift of Gab: Women’s Advantage in Social Media

Lauren MacEwen being social at a partyWomen have the business advantage in social media. We continue to be the majority of social media users. As a driving force behind a lot of the overall internet usage, women are commanding a powerful influence in shopping, B2B, social media, blogging and content driven sites.   But women are not just the consumers of retail, information and social activity, we are also the drivers.

Socially women are taught to communicate. We are taught to express our feelings and thoughts and spread information along to other interested parties. Community interactions teach us the art of gossip and gab. We are known as the purveyors of information, and we are often a vast and varied  storehouse of information.

Another school of thought argues that women are neurologically better communicators. According to The Female Brain women can process 13,000 more communication events than men and have 11% more brain cells in the planum temporale, which has to do with processing language.

“[F]rom a young age, women are conditioned to nurture, communicate, and express their feelings through words; all necessary qualities of a social medialite. Our male counterparts, no matter how accomplished or web savvy, have to work infinitely harder to master the art of casually dishing information and “gossiping” about industry hot topics.”

According to PsychTests, women are more comfortable sharing their thoughts and more willing to discuss issues and take others opinions into consideration. Also, women are better listeners and empathizers and are more skilled at handling “touchy-feely” conversations.  But does this mean that women are better at social media?

Whether or not you believe that women have a neurological or social advantage, many schools of thought support the idea that women are better communicators than men.  Communication is a skill, and like any skill it can be honed and developed.  This skill is culturally, and possibly neurologically, supported for women. For men, however, the cultural idea of masculinity as the “strong and silent” type is working in direct opposition to developing this ability.

The nature of social media is social. It is about community, communication, conversation and sharing information. The way in which women use the internet supports a social media advantage.  Though men and women both use the internet for research, the way women conduct their research is  is different. “Women tend to treat information gathering online as a more textured and interactive process – one that includes gathering and exchanging information through support groups and personal email exchanges.”

The business of being social is in interaction and the dissemination of information.

Through our skills in communication and our own user trends, women are becoming a force to be reckoned with in social media. “Women are enthusiastic online communicators.” Social media provides a platform where our natural or socially developed communication skills give us a business edge.

The joke in my house is that if you want to know what is going on ask me, not my husband. In fact, my husband often says how much he dislikes gossip and would rather abstain from a conversation than participate in what he feels is gossipy. Me, on the other hand, I am a collector of information. I collect gossip, news, sociological theory, tech developments, and maintain a repository of generally random information.

I often use this information in my business communication to deepen relationships.  Just like friendships, business relationships are not limited to the topic at hand. The gift of gab can be more than a friendly conversation starter, it can now be an entire business model

Some Facts:

Reposted from a guest post written by Lauren MacEwen for Dr. Shannon Reese

Wrapped

This week was all about engagement. Who do you follow? Who is following you, and do you talk to them? Are investors checking you out?  What opportunities might you be missing out on if people don’t understand what you really mean?

Ultimately, social media is all about communication and building relationships with one another. We build these relationships by having real conversations.

This Week on Blog Cubed…

I didn't say you were stupidAre you saying what I think you’re saying?

So much of social media is about what we say. What we say is important and how we say it is even more important. It is so easy to misinterpret what someone has posted over twitter or a status update because we don’t have the benefit of body language. Learn a strategy to help make sure you are not misunderstood. Click here to read more.

The Evolution of Engagement

We are always saying how social media is about engagement. Here is an example of what can happen when you engage. How a blog comment evolved into a social friendship. Click here to read more.

3 Ways Investors Use Social Media (and how it will help raise $$$)

Are your investors paying attention to your social media presence?  Can your social media help you find investors? A great guest post by Laura Petrolino of Flying Pig Communications. Click here to read more.

The New Facebook brings YOU to the forefront

Facebook has changed its profile layout.  Some like it, some don’t. But it does put you and your relationships upfront. Click here to read more.

The Panic of Rebranding

Are you panicked at the thought of rebranding? Yeah, me too. Sometimes rebranding is what you need to do for positive business growth. Click here to read more.

…and, I wrote some Guest Posts…

This week’s question for Dr. Shannon Reece’s panel of experts: What is your year-end challenge?

The Gift of Gab: Women’s Advantage in Social Media on Strategies and Tactics for Women