The most important part of SEO optimizing your Google Plus posts is making sure your content is easy to share. Your social snippet is integral for making your content easy to share. A snippet is also known as a SERP, or search engine results page. This is the description that Google associates with your page. So your SERP is the summary description that people see in a search engine that helps them determine if they want to click on your link or not. In Google+ the snippet is what helps people determine if they want to read your post.Having a strong snippet can help determine if people read, comment or plus your post.
How to optimize your SERP
So now you are likely thinking, yes this is something I need to do! But how? Thankfully for blog writers there are a number of easy plugins you can use. I use Scribe SEO to optimize my blog posts. This helps me with the content, keyword generation, tags and my SERP. I have heard good things about All in One SEO and WordPress by YELP. Though, I have only used Scribe as it works well for me and I see no reason to switch.
If you need to optimize a website you will need to go into the html code. If you are not comfortable or familiar with this, then ask a web designer to do it for you.
In your html you will need to optimize your “Meta Description”, this is what sets your SERP:
<head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head>
Your meta description is where search engines will pull your snippet from. This is on every page of your website…and yes you want to optimize ever meta description.
We are all visual people. Pictures say a thousand words. Ok, sure both of these cliche statements are true. So what does that have to do with SEO? Well, this is another important element of your optimization. If you want people to read your post you want to make it as attractive as possible. So using an image that helps captivate people’s attention is important.
Plus, when you add an image to you blog post not only does is make it more attractive to the reader, it creates another SEO opportunity. You can optimize your image information, so when people do image searches they might come across your post.
So not only is it important to make sure you optimize your Google+ but you want to make sure that if you are sharing content from your website that it is optimized as well. The quality of your snippet greatly influences views, comments, pluses and sharing.