This is the continuation of Google Plus SEO: Search Result pt 1”
Gaming the Search
Gaming the search, otherwise known as the search algorithm, is optimizing your posts for Google; knowing what Google looks for.
First is simple text. Google does a simple text match in the search queary. Of course this leads to keyword loading your posts instead of writing for quality. However, since your post is all the text you can provide you still need to make sure the writing is quality. Because even if you show up in the search, your text is what will get someone to click your link.
ex. “pink socks. red socks. blue socks. socks. I love socks. knee high socks. ankle socks.” will not likely get you a lot of clicks, but it might get you in the search results for socks.
The good thing is the text match is restricted to people who are in your circles, which does limit the potential for SEO spammers. Additionally, people you engage with more will show up higher in your search results.
Public or Private
So should your posts be public or private? Public posts rank higher than private ones. So if you want to increase the potential visibility of your posts, and reach people beyond your immediate or extended circles, make sure your posts are public. (You can make your post public when you write the post. Where you have the option to add your circles you can also choose “public”).
Most Recent vs. Best of
When you do a search you will notice that they are sorted into two options, most recent and best of. Most recent is simply that. These will be the most recent posts. If it is an active topic you will see your search results refreshing frequently to stream recent topic related posts. You can hit the pause button to freeze the post.
The best of search results will show you the posts that have larger ripple effects. So if you are looking for viral content, you might want to look here.
I have mentioned that the plus button does not have as big an impact on your SEO as a share does, though this is true this is not to say that the plus button is not integral. In fact it is key to Google Plus’ SEO.
When someone gives web content a plus, it is loaded into Google+. Now that post can be found on Google+. The more people give web content a plus, the better your internal search results will be on Google Plus and there for on the Google search engine.
Make sure that your web content: web site, blogs, etc. Have the plus button added so people can easily plus your content.